Ethos Young Adults Ministry
full rebrand | logo design | print collateral | website assets | social media collateral
Ethos is a young adults ministry based out of CA Church in Coquitlam, BC. Their goal is to help young adults develop into fully devoted followers of Jesus. Ethos practices and expresses this through fun events where they worship together, explore faith, and enjoy close friendship.
Ethos was in need of new branding as their leadership team and mission had changed since their last brand treatment by a different designer. I was hired to give them new branding and collateral that better reflected their identity and target audience.
All imagery taken by Preston Wong
Where it started
The old brand was a little too neon and outdated in its colours. The icon also felt dated and after almost a decade of use, it was wearing on the audience especially as most had aged out since it was first introduced.
We were now looking to have branding that addressed the current young adults who attended Ethos and who would be interested in attending.
Where it ended up
End Result
The launch of the new branding in Fall of 2022 went off to great reception from all attendees and leaders. The team had stickers printed to celebrate the rebrand and they were totally sold out by the end of the first month, with many people asking about more merch, which hopefully will be coming soon!